About K Vibe

We sell on Amazon.ae, Noon and Trendyol.ae, and we are the authorised reseller of epii. Our first physical stores are opening soon in Dubai, Abu Dhabi and Sharjah, with plans to expand across the Middle East. We choose what we carry with care, and we make it easy to buy: find a product here, then check out on the marketplace you already use.

The people behind K Vibe

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Areeba Khan

Founder & Managing Director

Areeba spent over a decade in the retail and consumer industry, rising to Marketing Director at one of the region's largest retail groups. Across beauty, lifestyle and fast-moving consumer brands, she built a reputation for launching products that customers trust and for turning emerging trends into mainstream demand.

She founded K Vibe to close a simple gap she kept seeing in the UAE: shoppers wanted the Korean skincare the world was talking about, but struggled to find it genuine, fairly priced and easy to buy. Drawing on her marketing background and her network across the industry, she secured authorised supply, brought the brand to the region's biggest marketplaces, and built K Vibe into a name customers return to. Her focus now is the same as day one — authentic products, honest pricing, and a brand that feels premium at every touchpoint.

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Adnan Ahmad

Finance Director

Adnan brings more than 13 years of finance and operations experience spanning retail, trading and professional services. He has managed budgets, supply-chain costs and compliance for businesses operating across multiple markets, giving him a sharp eye for the numbers that keep a growing company healthy.

At K Vibe he leads finance, pricing and operations — making sure the business scales sustainably as it expands across marketplaces and, soon, into physical stores. His discipline behind the scenes is what lets the brand grow quickly without losing control of quality or margins, turning ambition into a plan the company can actually deliver.